Franchise Facts
Direct Store Delivery (DSD) is the process of franchisees selling products directly to top grocery retailers within their territory, supported by merchandising tools and selling displays to promote their products.
Franchisees are expected to sell fresh baked goods to top grocery locations and restaurants while keeping products rotated, removing expired bread from the shelf and following the Plan O Gram for each retailer. You must also manage inventories and ensure proper invoicing. You will develop relationships at the store with owners and managers, acquire new customers and strive to increase the sales and distribution of your products.
The franchisee purchases products from Aunt Millie’s Bakeries, which are distributed to a local warehouse for you to pick up. You will verify your receipt of the load daily and exit the warehouse ready for a day of selling and taking care of your customers.
Franchisees determine their own hours and decide who services the routes. These hours are determined by your customer service requirements. Please remember that retailers expect certain receiving hours and that conditions of their stores be kept in a timely manner. The industry standard is a five days per week delivery/service with merchandising on the down days, traditionally Wednesday and Sunday.
- Formation of an entity (S Corporation).
- Business Use Vehicle.
- Business Insurance.
- Territory payment.
A handheld operating system and printer are provided to you through our Technology Program to assist you in ordering, billing and promotional support, for which you pay a weekly fee.
From the time of inquiry to owning your franchise is normally a four-to-six-week period.
The price of the territory, if owned by Aunt Millie’s, is calculated by multiplying a sales multiple by the 52-week net sales average for the route of premium and private label sales. If the route is owned by a current franchisee, then that franchisee determines the asking price.